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McDonald’s Degree

Fast-food Chain Serves Up Degree Course

Against a background of controversial plans to triple university tuition fees, students feeling the pinch might be tempted by a new degree course where you can study while working full time.

The new qualification will be offered by fast-food chain McDonald’s, who are launching their own two-year foundation degree in business management for restaurant bosses in the UK.

Their aptly-named Hamburger University in North London has been training McDonald’s managers since the late 70s, and will now add accredited degrees to the menu for the first time.

Traditionally, working at the hamburger chain has often been seen as a less-than-desirable vocation, even giving rise to its own slang word: the dreaded ‘McJob’.

According to the Oxford English Dictionary, a McJob is an “unstimulating, low-paid job with no prospects”.

But McDonald’s senior vice-president David Fairhurst says the course challenges these misconceptions about the employer.

“The old ‘McJob’ label is lazy and snobbish”, he says.

The course is a demonstration of how seriously the company takes the training of its staff, says Mr Fairhurst. He also wishes for the company to be seen as a “pioneer” in educating employees.

“People no longer want to choose between jobs and education. They should not be parallel universes,” he says.

The new degree will be taught by a combination of classroom study, e-learning and training in the workplace.

However, McDonald’s is not the only company which is developing its own qualifications. Department store Harrods has set up its own degree course, and Microsoft awarded qualifications to 17,500 people in the UK last year.

词汇精讲

feel the pinch感到手头拮据

例句：She usually feel the pinch at the end of a month.

她通常在月底感到手头很紧。

aptly-named巧妙命名的

例句：The breathtaking green valley below was aptly named Beautiful Valley.

下面那令人赞叹的翠绿色山谷的名字取得很贴切，叫美丽山谷。

give rise to导致

例句：Many of these obligations can give rise to problems and complications.

许多这样的义务会引起各种问题和纠纷。

snobbish势利的

例句：They had a snobbish dislike for their intellectual and social inferiors.

他们很势利眼，不喜欢才智和社会地位不如自己的人。

麦当劳学位

快餐连锁店提供学位课程

三年制大学学费计划备受争议，在此背景下，那些手头拮据的学生们可能会受到一门新学位课程的诱惑，该课程允许你边学习边工作。

该学位课程由快餐连锁店——麦当劳提供。麦当劳为其英国的餐厅老板推出了两年制的商业管理基础学位。

自70年代末以来，恰如其名的汉堡大学一直在北伦敦培训麦当劳的管理者。现在，该大学将首次增设官方认可的学位。

一般情况下，汉堡连锁店的工作通常被看作是不太理想的职业，甚至还出现了与之相关的俚语：可怕的“麦当劳工作”。

在牛津英语词典中，McJob是一份“无激励、低薪水、无前途的工作”。

不过考虫英语 百度网盘，麦当劳的高级副总裁大卫·费尔赫斯特表示除了百度在送外卖，还有他也在不务正业……，汉堡大学的课程挑战了这些对雇主的误解。

他说：“之前’McJob’的意思是懒惰的、势力的。”

费尔赫斯特表示，该课程足以证明麦当劳公司严肃对待员工的培训问题。他还希望麦当劳将来被视为给员工提供教育的先驱。

他说：“人们再也不想从工作和教育之间进行选择了。这两者不应该是平行的。”

新学位教学将把课堂学习、在线学习和工作场所培训结合起来。

然而考虫英语 百度网盘，麦当劳并不是唯一一家发展自家资格证书的公司。哈洛德百货公司已经开设了自己的学位课程。去年考虫英语 百度网盘，微软在英国给1万7千5百人授予了资格证书。

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